Effective Headlines and Titles, Part 3

Introducing the third of ten tips to help Guerrilla Marketers write more effective headlines and titles.

TEASE readers into reading more. Make a provocative statement that piques their interest and encourages them to read on. Engage their imagination. Or, make an outlandish claim they just have to read to find out how.

"Lose weight without dieting!"
"What did Benjamin Franklin know about marketing?"
"What does your competitor know that you don't?"
"Hire yourself a boss!"

If headlines aren't read, body copy won't be read!