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Tip for December 7, 2005

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Write for a specific audience

When preparing online articles or electronic brochures, tailor them to the audience that is most likely to see them. For example, if you're uploading an article to a forum library on America Online, mention AOL or AOL subscribers in the article. Tailored brochures and articles let specific groups of people know you're talking directly to them, and they appreciate it.

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