The 2-4 hours a week that will increase your sales.

Sell by appointment to be most effective and cold call in-between.

When phoning for appointments, sell the sales interview - not your services. Studies have shown that a significantly higher number of new accounts are opened when a salesperson sells by appointment rather than cold calling. It's just common sense. When you sell by appointment the prospect has dedicated time to discuss his/her needs and to hear your solutions to problems they are experiencing. Set aside 2-4 hours a week telephoning for appointments and remember, sell the interview appointment you want and not the services you offer.