How are your online tools?

Online guerrillas use the best, most effective software tools for marketing in cyberspace because they save time and offer more marketing power. How are your tools? If you're still using the free version of an e-mail program or newsgroup reader that you got when you signed up with your service provider, you're missing out on options like the ability to create and store multiple e-mail or discussion group signatures, for example. And if your Web browser doesn't support Java or other new technologies, you're not seeing all the newest visual marketing aids that are now being used. Don't hamstring your marketing attack by continuing to use outdated online software. The price of the upgrades is well worth it.