Sales Incentives # 7: Convenience

It pays to make it as easy as possible for customers to buy. Convenience can take the form of toll-free telephone numbers, credit cards, 24-7 availability, online ordering, and self-addressed/postage paid envelopes.

Businesses that are usually only open during normal business hours can offer extended hours or weekend availability for a limited time during promotions.

For retailers, if parking is a problem during special events, consider offering validated parking, or even valet parking, for a limited time during the promotion.