Don't publish an article, publish a series

Publishing articles online by putting them on your web site or uploading them to a forum library is a great way to enhance your credibility and interest people in your product or service. But don't just publish one article. Instead, plan a series of articles that you can publish every month or two. By publishing something new on a regular basis, you get greater visibility by repeating your key messages, and you build an audience of loyal readers.