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Tip for February 27, 2006

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What Makes Mini Marketing Great? Pt. 4

Mini has done a good job of regionalizing its advertising and making it easy to understand the brand's advantages.

For example, it's Boston dealer lists the out of pocket gasoline costs of driving round trip to various cities in a manner similar to airlines, i.e. "Portland, $18 round trip," or "NYC, $32 round trip."

This makes it easy for prospects to instantly appreciate the Mini's fuel economy.

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