Three color printing at a two color price

One of the best ways to save money is to cover the majority of the "billboard" side of a postcard with a solid color--like yellow, and use black ink for the text placed against the yellow background.

To create the appearance of a third color, reverse text set at large size--like the headline--against the colored background.

This techniques creates the appearance of a third color--white--where there is neither black nor the yellow background color.