Gift certificates bring new customers

If your product or service is appropriate, gift certificates are a good way to let your existing customers refer new customers. You can issue online gift certificates via e-mail by assigning a unique code number to each one. You can also print paper certificates and send them via snail mail, or include them with an order. If you use gift certificates, promote them all year long, not just at traditional gift-giving times: you never know when it's someone's anniversary or birthday.