Looking for an easy newsletter topic?
Lists make it easy to identify web site and newsletter content. Lists, according to Guerrilla Roger C. Parker who offers a Content Generator from www.gmarketingdesign.com, helps you overcome the stress of an empty screen.

If you are in need of an immediate topic for a newsletter or web site registration incentive, Roger suggests you write one along the lines of: “The 10 Biggest Mistakes that (YOUR MARKET) Makes.”

Start by simplify identifying 10 keywords that describe frequently-encountered mistakes. In the case of authors, for example, it could be a failure to create a book marketing plan as well as a table of contents. In the case of trade show exhibitors, it could be the failure to promote a “draw”—like exhibit hospitality—and a failure to follow-up with visitors after the trade show. In the case of an oral surgeon, it could be a failure to call patients at home after a difficult extraction and ask how they’re feeling.

Take-away. What mistakes do you observe your market making over and over again? Make a list of those mistakes, and describe them. You don’t have to write a lot. Just two or three paragraphs about each point may be enough to double the size of your e-mail mailing list or establish a dialog with an important prospect.