Print on Demand Marketing
Did you go into debt to print a fancy color brochure when you first started in business?

Weren’t you surprised at how quickly it went out of date? Do you still have boxes of brochures in your basement with your old address or phone number, or lacking your web site address?

Each month, print on demand marketing gains strength, according to Roger C. Parker who wrote about this in a recent Guerrilla Marketing & Design newsletter, www.GmarketingDesign.com. Print on demand eliminates inventory, up-front costs, and offers flexibility. You only print as many as you need, right now, for an important face-to-face meeting or attending a networking event.

Remember: conventional, ink-based printing is an excellent example of economies of scale. The most expensive brochure or newsletter is the first one off the printing press. Costs per brochure or newsletter decline as quantities increase.

There are no economies of scale with print on demand marketing, however. For the most part, each brochure or newsletter costs the same, regardless whether you print 10, 100, or 1,000.

Take away. Check your local classified ads or Yellow Pages to find out who offers low-volume print-on-demand publishing in your area.