Using a Bonus to Increase Sales, Part 2 of 6

The title of Sports Illustrated's bonus video is: "Cure Your Slice Now."

Examine the video's title. It begins with the imperative, or command, word: "Cure." This emphasizes the fact that you will benefit from taking the action.

Next, notice the "you." "You" always attracts the reader's interest, as it speaks directly to them.

"Slice" is a common frustration among golfers.

"Now" emphasizes immediacy, a quick cure.

Four carefully chosen words combine to create one very powerful title.