Mine discussion group archives

If you've found a discussion group that suits your marketing purposes, locate the group's archives and search through old messages there. These searches may reveal questions about your line of business that you can answer; comments about your competition; or topics of discussion that suit your marketing purposes perfectly and which can be revived with a slightly different slant. Not all discussion groups maintain archives of old messages, but if yours does, a look through it can give you lots of valuable information.