How are your communication skills? Do you really listen in the sales interview or are you just waiting for the prospect to stop talking so you can begin to talk? Active listening requires concentration! Don't expect to be able to respond to a prospect's needs unless you're listening at a higher, more sensitive level. Listen as you would to the words of a find actor or actress, in a movie or on a TV show, who lowers his/her voice and you miss what they are saying and have to ask the person next to you - what did he/she say? Listen with intensity - get involved