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What is Guerrilla Marketing?
The first Guerrilla Marketing book was published by Houghton Mifflin in l984. Today there are sixteen volumes in 37 languages and well over 1,000,000 copies have been sold
worldwide. The book is required reading in many MBA programs throughout
the world and the author, who taught the topic at the University
of California, Berkeley Extention Division, now serves on the
Microsoft Small Business Council and the 3Com Small Business Advisory
Board.
From Jay Conrad Levinson's upcoming "Guerrilla Marketing for The
21st Century," this describes guerrilla marketing:
"I'm referring to the soul and essence of guerrilla marketing
which remain as always -- achieving conventional goals, such as
profits and joy, with unconventional methods, such as investing
energy instead of money. I'm also referring to humanity which
is relatively unchanged since the first book, indeed, since the
first human. Guerrilla Marketing started out a single volume and
has since acted biblically by being fruitful and multiplying into
a library of sixteen books and counting, a CD-ROM, an abundance of video and audiotapes, a print newsletter, an
online newsletter, a consulting organization, a valuable website (at www.gmarketing.com), an internationally-syndicated column for newspapers, magazines,
and the Internet, and presentations and speaking in enough countries
for us to consider forming our own Guerrilla United Nations.
The need for guerrilla marketing can be seen in the light of three
facts:
- Because of big business downsizing, decentralization, relaxation
of government regulations, affordable technology, and a revolution
in consciousness, people around the world are gravitating to small
business in record numbers.
- Small business failures are also establishing record numbers and
one of the main reasons for the failures is a failure to understand
marketing.
- Guerrilla marketing has been proven in action to work for small
businesses around the world. It works because it's simple to understand,
easy to implement and outrageously inexpensive.
Guerrilla marketing is needed because it gives small businesses
a delightfully unfair advantage: certainty in an uncertain world,
economy in a high-priced world, simplicity in a complicated world,
marketing awareness in a clueless world. "
Enter the Guerrilla web site now!
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